5 Marketing Hacks Using Shortened Links

Shortened links are more than just a way to tidy up long URLs—they are powerful marketing tools. By strategically using short URLs, businesses can improve engagement, track user behavior, and enhance brand recognition. In this guide, we’ll explore five marketing hacks using shortened links to boost your business.

Did you know? Short URLs increase click-through rates (CTR) by up to 39% compared to long URLs.

1. Use Custom Branded URLs for Trust & Click-Throughs

Instead of using generic URL shorteners like Bitly or TinyURL, consider using a branded short link. A branded URL improves trust and brand recognition.

For example, instead of sharing: https://urldn.com/3aBcD45, you can use: https://yourbrand.link/deal.

• Branded links have a 34% higher CTR than generic shortened links.
• They build credibility and reinforce your brand identity.

Learn more about custom URL shorteners and how they can enhance your marketing strategy.

2. Generate QR Codes for Offline Marketing

Shortened links can be converted into QR codes, making them perfect for flyers, posters, and business cards. When scanned, users are directed to your website or promotional page.

Benefits of using QR codes:

• Easy access for mobile users.
• Trackable analytics to measure offline campaign success.

Read more about QR codes in marketing.

3. Track Campaign Performance with Click Analytics

Shortened URLs allow marketers to track how many clicks each link receives. With URLDN, you can see:

• Number of clicks
• User location and device
• Referral sources

This helps in optimizing future campaigns based on real data. Learn more about URL tracking.

4. Enhance Social Media Engagement

Social media platforms often limit character counts, making short URLs essential. With branded short links, you can:

• Make links look cleaner and more professional.
• Use UTMs to track social media performance.
• Encourage more clicks by adding call-to-action (CTA) phrases.

See how URL shorteners improve social engagement.

5. Boost Email Marketing Performance

Emails with shortened URLs are less likely to be flagged as spam and look more professional.

Tip: Personalize links in emails to increase trust, such as https://yourbrand.link/offer instead of a long tracking URL.

Discover how businesses benefit from URL shorteners.

Conclusion

Shortened links are a game-changer in digital marketing. By using branded links, QR codes, analytics, social media strategies, and email marketing, you can significantly improve engagement and conversions.

Start optimizing your marketing campaigns today with URLDN.