How To Make a Url Shortener

Build Your Own URL Shortener: Complete Technical Guide

Author: urldn

Last updated on: July 21, 2025

Introduction

In today's digital world, URLs have become the key to accessing content online. However, long and cumbersome URLs can sometimes be unwieldy, particularly for sharing across social media or in marketing materials. This is where a URL shortener comes into play, condensing long web addresses into shorter, more manageable versions.

Why Build Your Own URL Shortener?

  • Full control over branding and customization
  • No usage limits or third-party restrictions
  • Advanced analytics tailored to your needs
  • Valuable learning experience in full-stack development

What is a URL Shortener?

A URL shortener is a service that converts a long URL into a significantly shorter version. This short URL typically redirects users to the original web address, but its brevity makes it more convenient for sharing.

Popular URL Shortener Services

Service Key Feature Limitation
URLdn Advanced analytics No limit on shortening
Bitly Advanced analytics Expensive for premium features
TinyURL Simple and free No customization
Rebrandly Branded domains Learning curve

How URL Shorteners Work

Behind the Magic: The Process of Shortening a URL

The URL shortening process involves:

  1. User submits a long URL (e.g., https://example.com/very-long-article-title)
  2. System generates a unique short code (e.g., abc123)
  3. Creates mapping in database
  4. Returns shortened URL (e.g., https://yourdomain.com/abc123)

Redirect Mechanism

// Express.js redirect example
app.get('/:shortUrl', async (req, res) => {
    const url = await UrlModel.findOne({ shortCode: req.params.shortCode });
    if (url) {
        return res.redirect(url.originalUrl);
    }
    return res.status(404).send('URL not found');
});

Key Benefits of Using URL Shorteners

Aesthetic Benefits

Clean, shareable links that fit anywhere - especially important for:

  • Twitter/X posts
  • Printed materials
  • SMS messages

Tracking & Analytics

Monitor key metrics:

  • Click-through rates
  • Geographic data
  • Referral sources
  • Device types

Branding Opportunities

Custom domains create:

  • Professional appearance
  • Brand recognition
  • Trust with users

Basic Components of a URL Shortener

System Architecture

URL shortener system architecture diagram

Shortening Algorithm Options

Method Pros Cons
Counter-based Simple to implement Predictable sequences
Hash-based Uniform distribution Potential collisions
Random strings No sequential pattern Need duplicate checking

Choosing the Right Technology Stack

Frontend Options

  • HTML/CSS/JavaScript
  • React/Vue/Angular
  • Bootstrap/Tailwind

Backend Options

  • Node.js + Express
  • Python + Flask
  • Ruby on Rails

Database Options

  • MongoDB
  • PostgreSQL
  • Redis

Recommended Stack for Beginners

For those new to full-stack development, we recommend:

  • Frontend: Vanilla JavaScript + Bootstrap
  • Backend: Node.js + Express
  • Database: MongoDB (NoSQL flexibility)
Jump to Setup Instructions →

Setting Up the Project Environment

Installation Guide

# Install Node.js and npm
brew install node  # MacOS
choco install nodejs # Windows

# Verify installation
node --version
npm --version

# Install MongoDB
brew tap mongodb/brew
brew install mongodb-community

Project Structure

url-shortener/
├── backend/
│   ├── models/       # Database models
│   ├── routes/       # API endpoints
│   ├── app.js        # Main server file
│   └── package.json
└── frontend/
    ├── public/       # Static files
    ├── src/          # JS/CSS files
    └── index.html

Creating the URL Shortener Backend

Basic Express Server Setup

const express = require('express');
const mongoose = require('mongoose');
const app = express();

// Connect to MongoDB
mongoose.connect('mongodb://localhost/urlshortener', {
    useNewUrlParser: true,
    useUnifiedTopology: true
});

// Define URL Schema
const urlSchema = new mongoose.Schema({
    originalUrl: String,
    shortUrl: String,
    createdAt: { type: Date, default: Date.now }
});

const Url = mongoose.model('Url', urlSchema);

// Start server
app.listen(3000, () => {
    console.log('Server running on port 3000');
});

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Implementing the URL Redirection Logic

Complete Redirection Example

// Generate short code
function generateShortCode() {
    return Math.random().toString(36).substring(2, 8);
}

// Create short URL
app.post('/api', async (req, res) => {
    const { originalUrl } = req.body;
    const shorturl = generateShortCode();
    
    const newUrl = new Url({ originalUrl, shorturl });
    await newUrl.save();
    
    res.json({ shortUrl: `${req.protocol}://${req.get('host')}/${shortCode}` });
});

Building the Frontend for URL Input

Simple HTML Form

<div class="url-form">
    <h2>URL Shortener</h2>
    <input type="text" id="urlInput" placeholder="Enter long URL">
    <button id="shortenBtn">Shorten URL</button>
    <div id="result"></div>
</div>

JavaScript Fetch Example

document.getElementById('shortenBtn').addEventListener('click', async () => {
    const url = document.getElementById('urlInput').value;
    const response = await fetch('/api', {
        method: 'POST',
        headers: { 'Content-Type': 'application/json' },
        body: JSON.stringify({ originalUrl: url })
    });
    const data = await response.json();
    document.getElementById('result').innerHTML = `Short URL: ${data.shortUrl}`;
});

Testing and Deployment

Testing Strategy

  • Unit Tests: Test individual functions (short code generation, database operations)
  • Integration Tests: Test API endpoints and redirects
  • End-to-End Tests: Test complete user flow

Deployment Options

Platform Best For Free Tier
Heroku Simple deployments Yes
Railway Full-stack apps Yes
Render Static + backend Yes

Next Steps in Your Development Journey

Enhance your URL shortener with these advanced features:

  • User accounts and link management
  • Custom domain support
  • Click analytics dashboard
  • API access for developers
Explore Advanced Features →
urldn

urldn

urldn is an expert in link management and digital tools, working closely with URLdn to empower users with free URL shortening, custom QR codes, and powerful analytics. With a background in computer science, urldn is passionate about helping businesses and individuals streamline their online strategies. Connect with urldn on LinkedIn or follow on Twitter for the latest updates.

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